Deep-dive Into Types of Video Content Monetization
March 15, 2018
With a CMS, content owners can easily upload new content to their platform and edit existing content as needed. They can also update their platform's themes, subscriptions, and other features to keep their service fresh and up to date.
CMS has been a game changer for content owners for streaming on OTT:
- CMS adoption is increasing: A recent report from MarketsandMarkets projected that the global CMS market will grow from $44.6 billion in 2020 to $123.5 billion in 2025, at a compound annual growth rate of 22.9%. This growth is driven by increasing adoption of OTT platforms, which are reliant on CMS for content management.
- Increased efficiency: A CMS enables content owners to easily manage and distribute their content across multiple platforms. This eliminates the need for manual upload and distribution, which saves time and effort. With a CMS, content owners can focus on creating high-quality content instead of managing the complexities of distribution.
- Better audience engagement: A CMS provides content owners with deep insights into viewer behavior, which can help them optimize their content for better engagement. By tracking metrics such as views, clicks, and shares, content owners can understand what resonates with their audience and use that data to create more targeted content.
- Improved monetization opportunities: A CMS makes it easier for content owners to monetize their content across multiple platforms. By managing their content through a single CMS, they can easily integrate advertising, subscriptions, and other revenue streams into their platform, resulting in more revenue opportunities.
- Scalability: A CMS allows content owners to easily scale their content offerings as their business grows. They can easily add new content, update existing content, and manage the overall user experience without needing to build new infrastructure or hire additional staff.
How different types of content owners can use a Content Management
System (CMS) to manage their OTT streaming platforms?
Movie content owner: A movie content owner can use a CMS to manage their OTT platform by uploading movie content to the platform and organizing it into categories such as genre, language, release year handling user reviews . They can also use the CMS to manage the subscription plans offered to users, view analytics on user behavior, and update the platform's theme and branding. For example, Netflix uses a CMS to manage their vast library of movie and TV show content and offers various subscription plans to their users.
While Fitness content owner uses CMS to manage their OTT platform by uploading workout videos and organizing them into categories based on the type of workout, level of difficulty, target audience, manage workout reminder. For example, NEOU uses a CMS to manage their fitness content and offers various subscription plans to their users.
An e-tutor owner can use a CMS to manage their platform by uploading educational videos and organizing them into categories based on the subject, level of difficulty, target audience, customizing student forums for discussions, schedule live interactive seminar. For example, Udemy uses a CMS to manage their vast library of educational content and offers various subscription plans to their users.
A sports streaming company can use a CMS to manage their OTT platform by streaming live and upload recorded sports events and organizing them into categories based on the sport, league, and event date. For example, ESPN+ uses a CMS to manage their sports content and offers various subscription plans to their users.
Overall, a CMS can provide content owners with a streamlined way to manage their OTT platforms, from uploading and organizing content to managing user subscriptions and analyzing user behavior. With the right CMS, content owners can provide a high-quality viewing experience for their users while also growing their business and reaching a wider audience.
Movie content owner: A movie content owner can use a CMS to manage their OTT platform by uploading movie content to the platform and organizing it into categories such as genre, language, release year handling user reviews . They can also use the CMS to manage the subscription plans offered to users, view analytics on user behavior, and update the platform's theme and branding. For example, Netflix uses a CMS to manage their vast library of movie and TV show content and offers various subscription plans to their users.
While Fitness content owner uses CMS to manage their OTT platform by uploading workout videos and organizing them into categories based on the type of workout, level of difficulty, target audience, manage workout reminder. For example, NEOU uses a CMS to manage their fitness content and offers various subscription plans to their users.
An e-tutor owner can use a CMS to manage their platform by uploading educational videos and organizing them into categories based on the subject, level of difficulty, target audience, customizing student forums for discussions, schedule live interactive seminar. For example, Udemy uses a CMS to manage their vast library of educational content and offers various subscription plans to their users.
A sports streaming company can use a CMS to manage their OTT platform by streaming live and upload recorded sports events and organizing them into categories based on the sport, league, and event date. For example, ESPN+ uses a CMS to manage their sports content and offers various subscription plans to their users.
Overall, a CMS can provide content owners with a streamlined way to manage their OTT platforms, from uploading and organizing content to managing user subscriptions and analyzing user behavior. With the right CMS, content owners can provide a high-quality viewing experience for their users while also growing their business and reaching a wider audience.
